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Tim Hortons® Smile Cookie Campaign is Back, Supporting the John McGivney Children’s Centre and W.E. Care for Kids in Windsor-Essex

September 11, 2020

Smile Cookie Week 2020

From September 14 to September 20, the full $1 from every Smile Cookie sold in Windsor-Essex will support JMCC and W.E. Care for Kids

Windsor  – Last year, Tim Hortons® restaurant owners and guests across the country raised a record $9.8 million to support local charities through their annual Smile Cookie campaign. Back again for its 24th year, Tim Hortons Smile Cookie week will support charities in communities across the country, including the John McGivney Children’s Centre (JMCC) and W.E. Care for Kids in Windsor-Essex – two of 550 Canadian charities, hospitals and community programs supported through the annual campaign.

For one week, from September 14 – 20, restaurant owners will donate the full $1 from every freshly baked chocolate chunk Smile Cookie purchased to support charities in their community. Guests can complete a form to place pre-orders for Smile Cookies through restaurants in Windsor-Essex.

This year, Tim Hortons restaurants in Windsor and Essex County are supporting JMCC and W.E. Care for Kids. JMCC provides rehabilitation and support services to children and youth with special needs living in Windsor-Essex and their families. W.E. Care for Kids is dedicated to enhancing the health and wellness of children in Windsor and Essex County by inspiring community giving.

Quotes
“JMCC is delighted to be one of the charity partners for Smile Cookie Week 2020 in Windsor-Essex. We are grateful to our local Tim Hortons owners and employees and to our entire community for supporting us through this amazing campaign. By purchasing a Smile Cookie this week, Windsor-Essex residents can support us as we strive to enrich the lives of children and youth with special needs by helping them reach their full potential. The funds raised this Smile Cookie week will support our therapeutic recreation program, which impacts the physical, social, emotional and mental health of our clients and their families. Thank you for smiling with us!”
- Jessica Sartori, CEO, JMCC

 “We are thrilled to have been selected as the partner charity for our region, this year. It is such an honour to be able to participate in such an iconic national fundraising campaign. This campaign really gives every Canadian an opportunity to have a huge impact on their community, by doing something as simple as enjoying a cookie from Tim Hortons! The funds raised from this year’s Smile Cookie Campaign will go towards the purchase of a NICU Transport Incubator for Windsor Regional Hospital.”
- Mike Brain, Board President, W.E. Care for Kids

“Communities coming together during these difficult times is more important than ever. Our restaurant team members and I are excited to work with our local charity partners, the John McGivney Children’s Centre and W.E. Care for Kids, to raise as much as possible to support their programs. We encourage all of our guests to support their local charities this Smile Cookie week by purchasing a freshly baked Smile Cookie at Tim Hortons for just $1.”
Vicky Smith, Tim Hortons Restaurant Owner, Windsor

“Since the beginning of the COVID-19 pandemic, we’ve been treating local food banks, hospitals and charities to our coffee trucks and baked goods as they support their communities’ day in and day out. We’re continuing to support these organizations as we kick off our annual Smile Cookie week, one of our largest restaurant owner-led initiatives, that continues to support local charities who need it most. We’re so excited Smile Cookie is back for its 24th year.”
Hope Bagozzi, Chief Marketing Officer, Tim Hortons

Smile Cookie Campaign Facts

  • In 2019, the Smile Cookie campaign raised a record $9.8 million across Canada
  • For over 24 years, Tim Hortons restaurant owners and guests have been spreading smiles. The Smile Cookie campaign began in 1996 to help raise funds for the Hamilton Children’s Hospital in Ontario
  • Nationally, Tim Hortons restaurant owners support over 550 local charities, hospitals and community programs through the Smile Cookie campaign
Join the Smile Cookie Conversation
  • Use the hashtag #SmileCookie
  • Tag or follow us on Instagram @TimHortons & @JMCCentre & @wecare4kidsfdn
  • Tag or follow us on Twitter @TimHortons & @JMCCentre & @WECare4KidsFDN
  • Tag or like us on Facebook Tim Hortons & @JohnMcGivneyChildrensCentre & @WECare4KidsFDN
  • Subscribe to us on YouTube @TimHortons & @JMCCentre 
  • Visit TimHortons.com/smilecookie for a list of local charities benefiting from the Smile Cookie campaign
About the John McGivney Children’s Centre
JMCC provides rehabilitation and support services to children and youth living in Windsor-Essex and their families. As the only publicly funded source of specialized paediatric rehabilitation expertise in the region, we support close to 3,000 children/youth annually with physical, neurological and developmental needs. In addition to providing the core rehabilitation services of physiotherapy, occupational therapy and speech/language therapy, JMCC provides social work, behavioural consultation and therapeutic recreation services to families and offers a wide range of specialty clinics onsite. Depending on need, services are offered in Centre, in community schools, in our JMCC School, in the home and at childcare centres.

About W.E. Care for Kids
W.E. Care for Kids is the local leader in fundraising for children’s health and wellness, driven by volunteers and supported by the community. We are dedicated to enhancing the health and wellness of children in Windsor and Essex County by inspiring community giving.
W.E. Care for Kids is a non-profit organization dedicated to raising funds for local paediatric programs at Windsor Regional Hospital, Met and Ouellette Campuses, Shores of Erie Healthcare, John McGivney Children’s Centre, Windsor Essex Therapeutic Riding Association, Learning Disabilities Association of Windsor Essex as well as the W.E. Care for Kids House. W.E Care for Kids raises funds through Foundation run events and initiatives, third –party events, as well as personal and corporate donations and sponsorships.

For more information or interview requests, please contact:
Danielle Friest,
John McGivney Children’s Centre
danielle.friest@jmccentre.ca
519-977-2214

Viki Grado,
W.E. Care for Kids
viki.grado@wrh.on.ca
226-759-2036

About TIM HORTONS®
In 1964, the first Tim Hortons® restaurant in Hamilton, Ontario opened its doors and Canadians have been ordering Tim Hortons iconic Original Blend coffee, Double-Double ™ coffees, Donuts and Timbits® in the years since. Over the last 55 years, Tim Hortons has captured the hearts and taste buds of Canadians. Tim Hortons is Canada's largest restaurant chain operating in the quick service industry serving over 5 million cups of coffee every day with 80% of Canadians visiting one of nearly 4,000 Tim Hortons in Canada at least once a month. More than a coffee and bake shop, Tim Hortons is part of the Canadian fabric and guests can enjoy hot and cold specialty beverages – including lattes, cappuccinos and espressos, teas and our famous Iced Capps™ – alongside delicious breakfast, sandwiches, wraps, soups and more. Tim Hortons has more than 4,800 restaurants in Canada, the United States and around the world. For more information on Tim Hortons visit TimHortons.ca.

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